Idea & Philosophy

What if we had known long ago how the food we eat affects us - our bodies and our climate? For years we have been eating foods that damage our health and our climate. Food that is heavily processed and leaves a big carbon footprint.

Havredals exists to create innovations that can contribute to a healthy planet with healthy people. We want to contribute by inventing sustainable food with Nordic crops and natural processes. Food that should have been invented a long time ago, plain and simple.

Invented in Haverdal
Developed in Uppland
Produced in Sweden

We live in a country with small towns and lots of nature. Most of us have a strong connection to forests, sea and land. Here it is particularly clear that everything is connected, how we consume in cities, how we cultivate the land and how we take care of our nature.

For us, it was the small town of Haverdal, with its long beaches, open fields, heather, pine, salt that became the inspiration to make products that allow us to continue living on a healthy planet.

At the Green Innovation Park, Uppsala, we are developing this idea. It's where expertise and ambition to make the most of our Nordic climate and create food for a sustainable future, is found.

Our goals

To feed a world population that will soon reach ten billion, we need to start eating in a new way. To make sure there is enough food for everyone and to reduce the impact on the climate.

With a varied diet and healthier plant-based options, we can help contribute to healthy people on a healthy planet. Our planet is facing a big challenge and so are we.

Reducing large-scale meat production to reduce the risk of antibiotic resistance and give livestock a chance to live more naturally.

Stopping the Earth's temperature rise to prevent future climate catastrophes.

Countering three of the most important health problems affecting modern global society - obesity, heart disease and diabetes.

To save the 1 million species that we are eradicating through our land use.

For the planet

We don't need to run through the whole climate issue. You already know: less meat consumption means less CO2 emissions, which leads to a lower climate impact. Havredals creates plant-based food that has as little impact on the climate as possible.

To achieve our ambitious goals, we try to make an impact where it makes the most difference. Havredals makes 100% plant-based food for meat eaters and dairy drinkers. The idea is to make the transition to a more plant-based diet as easy as possible.

For you

We make food that makes you feel good, that helps your body stay healthy. The health aspect is important to Havredals.

Our production purifies and preserves all the goodness of the crops in a unique way that gives you beneficial beta glucans. A type of fibre extracted from oats that lowers blood cholesterol levels, which in turn reduces the risk of cardiovascular disease.

Produced in Sweden
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