Havredals launches plant-based premium burgers and mouldable mince to hotels and restaurants.
6 May, 2022
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Havredals is broadening its range and launching plant-based mince and burgers, developed and produced in Sweden from plant proteins and crops from Sweden and northern Europe. Initially, the products will be sold to hotel and restaurant customers, but later in 2022 they will also be sold directly to consumers. Phil's is the first gourmet burger restaurant to choose Havredals. The chain will switch its vegan burgers to Havredals in all its restaurants from mid-May.
Havredals has quickly established itself as a contender in plant-based dairy with a range of oat drinks and oat-based cooking creams. Now the company is taking a big step forward and entering a new category. With the launch of a premium plant-based burger and mouldable mince, the company continues to offer tasty, healthy alternatives to dairy and meat.
"We want to make it easier to switch to a more plant-based diet. For more people to try vegetarian options, it's not enough that it's healthy. It has to be good, very good," says Per-Johan Thörn, founder of Havredals.
The production is done in Sweden with plant protein from farmers' beans, oats and other crops. The ingredients currently come from both Sweden and other countries in northern Europe, but the plan is to increase the proportion of raw materials from Sweden and the Nordic countries over time.
"The transformation of the food chain is crucial for achieving the climate goals. Today, there is a lack of production of many important crops in Sweden. We want to contribute to the development of Swedish agriculture by always choosing Swedish ingredients whenever possible, and increasing the share of Swedish and Nordic raw materials step by step." says Per-Johan Thörn.
Phil's is the first burger chain to choose Havredal's plant-based premium burgers. At the same time, it is revamping its menu with more green, vegetarian and plant-based options.
"Our new plant burger from Havredals is so good that not only vegans and vegetarians will try it. I think even an inveterate carnivore would give it a very high rating." Says Lars Åkerlund, co-owner and creative director of Phil's .
Havredal's premium burgers will be available in selected supermarkets later in 2022, with a wider launch planned for 2023.
About Havredals
Havredals produces plant-based foods with the ambition to create space for Swedish and Nordic raw materials. The company is based in Uppsala and launched its first product, Havredryck Original, in early 2020. Today, Havredals products are available in stores across the country and are also sold to HORECA customers through wholesale. The vision is to combat climate change and health problems in our modern society.
ABOUT PHIL'S
Phil's was founded in 2014 by food enthusiast Philip Örtegren and entrepreneur Peder Skaj. Today there are 12 restaurants, in Stockholm, Uppsala and Eskilstuna, with two more opening in spring 2022. One in Karlstad and one in Stadshagen, Stockholm. Phil's concept is based on burgers made from scratch with real ingredients and no additives.
For further information
Josefine Liljevik, Head of Social and Digital Marketing, Havredals
josefine.liljevik@havredals.se
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About Havredals
Havredals produces plant-based foods based on Swedish and Nordic raw materials. The company is based in Uppsala and launched its first product, Havredryck Original, in early 2020. Today, Havredals products are available in stores across the country. The vision is to combat climate change and health problems in our modern society.